7 ways working with EGYM boosted LifeFit’s success – from LifeFit CEO Martin Seibold
EGYM has played a vital role in enhancing LifeFit’s success by improving member engagement, streamlining operations, and boosting retention. We spoke with the CEO of LifeFit and Fitness First, Martin Seibold, to discover the ways in which EGYM has contributed to the company’s continued success, as well as where he sees the collaboration going in the future.
Faster onboardings
50
%
time saved in onboardings
High EGYM adoption
80
%
of all members have completed an EGYM onboarding
Increased engagement
-
70
%
lower inactivity rate
1. Enhancing member engagement
Member engagement is a key metric for success in any fitness business. Approximately 20% of all Fitness First visitors actively use EGYM regularly, clearly showing its appeal and effectiveness. By integrating smart fitness technology, the business keeps members engaged, motivated, and consistently returning to train.
2. Transforming member onboarding
At LifeFit, onboarding new members efficiently and effectively is crucial. With EGYM, 8 out of 10 members experience a streamlined onboarding process that takes just 20–25 minutes. This is nearly half the time compared to traditional methods, ensuring a consistent and high-quality experience for every new joiner. Seibold highlights the impact: "We’ve seen an especially big difference when it comes to onboarding new members. With EGYM, we’re now able to cut the onboarding time in half while still offering the premium quality people expect.”
3. Reducing member inactivity and churn
Reducing member inactivity is a game-changer for retention. In 2017, the inactivity rate at Fitness First stood at 28%, but today, the figure stands at just 8%. This significant drop has been achieved with the help of targeted measures, including the implementation of EGYM technology, which keeps members engaged and consistently working towards their fitness goals. As Seibold says: “EGYM makes it easier for people to stay on the ball because they can control their training intuitively and based on data. And when you see progress, you naturally stay more motivated.”
Want to find out more about how Fitness First boosted its business?
Read our Fitness First success story to discover how the collaboration with EGYM helped them pave the way for digitalisation in the fitness industry.
Learn more4. Increased penetration with corporate partnerships
By also partnering with EGYM Wellpass, LifeFit has been able to reinforce its role as a fitness industry leader. Providing people with low-threshold access to fitness as well as to smart EGYM technology has driven gym penetration and significantly boosted visitor numbers. Seibold elaborates: “For us, Wellpass is a partner that helps us to reach new target groups, especially in corporate fitness. Many companies want to offer their employees a health solution but often fail to implement it. Wellpass creates a bridge here. And the best thing is that people don't just come along once, they become active in the long term. That helps us and, of course, the members themselves.”
5. Delivering high-quality training
With EGYM, Fitness First members benefit from professional, structured, and consistently high-quality training sessions. Unlike traditional methods that rely heavily on trainer availability and expertise, EGYM’s smart equipment ensures a standardised, effective workout experience for all. As Seibold puts it: “We want to offer our members the best possible training experience and technology plays a huge role in doing so.”
6. Increasing staff efficiency
Staffing levels are a constant challenge in the fitness industry, but EGYM allows Fitness First to maintain high levels of member support even with leaner teams. By leveraging smart fitness technology, the business enhances operational efficiency by enabling trainers to automate onboarding processes, freeing up their time for more personalised coaching.
7. Continuing success and ongoing growth opportunities
Looking ahead, EGYM’s continuous innovation will further ensure that LifeFit and Fitness First remain at the forefront of the fitness industry, providing data-driven, high-quality fitness experiences. As Seibold says: “ Our vision is to offer as many people as possible a suitable fitness programme - whether in our premium clubs, boutique studios or budget fitness concepts. EGYM is flexible enough to fit into all of these models. And the technology allows us to work more efficiently, which is a real advantage, especially when there is a high volume of visitors. We see this as a long-term partnership with which we can continue to grow.”
In short
EGYM has been a transformative partner for LifeFit and Fitness First. From streamlining onboarding and increasing engagement to improving retention and integrating cutting-edge technology, EGYM continues to drive success for one of Germany’s largest gym chains. With a focus on efficiency, member satisfaction, and corporate well-being, we look forward to building on this strong foundation and pushing the boundaries of fitness excellence even further.
Martin Seibold – CEO, LifeFit
